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Instagram Analysis

hairstonashlie

Media Curation # 2



Name of User

Cajunventures | Morgan Rainey


Number of Followers

IG- 89K


Link to Account


Select Post from Account


Description 

Morgan Rainey, aka Lil Mo, has built an entire brand around herself and her journey to making money on Amazon through FBA and reviews. Her Instagram account depicts a woman who went from broke to self-made millionaire. Her content shows other women what is possible with Amazon. She offers value through her content by teaching others the steps to start making their own money online.

The choices of images and thumbnails from reels that appear on her main feed depict a happy young woman who is full of life and joy. Many of the curated images show Lil Mom happy, taking action, and being active in her life.

My impression of Morgan Rainey’s Instagram feed is that she is genuine. She is honest in her content and does not only ask of her followers but also gives back to her followers. I think this is so important for creators to do. Giving back your guidance, your time, your experience to your followers provides them the opportunity to find the same freedoms you as the creator have found through digital spaces. 

I believe Lil Mo reveals her past experiences with financial hardships to encourage and help others believe that change is possible for them too. She is very open and honest about her own struggles in life, making her very relatable. I think it works well for her and her impression management. She does get hate comments, but her responses are great and always encouraging to those who are not being bullies.

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