Media Curation #1
TikTok Sparks Good: @countrylathersoapworks with Jessie Whittington
Social Media Marketing
The clip above is an ad that came across as a commercial on my YouTube TV subscription. The clip depicts how small business owner, Jessie Whittington, used the TikTok platform to scale her DIY soap business. This clip depicts a utopian perspective for small business owners. The app is portrayed as a solution for everyday small diy’ers to grow and scale their business.
By offering a platform that is available to everyone and that anyone can use to share their "thing", TikTok is changing the world of marketing and how we interact with businesses online. In the clip you see Jessie Whittington going live on TikTok as she makes her soaps, this is a perfect example of how this new media technology is being used to build and grow communities online.
This short clip really depicts the power of the technology we have available now for anyone who wants to create an income online. The new experiences of shopping online through videos and live feeds are changing how interactions happen online and how users are interacting with brands, making this clip a great example of the power social media marketing can have for anyone.
TikTok allowed Jessie Whittington to scale her business beyond her wildest dreams by allowing her viewers in, showing them the processes, and being transparent and real. This is the type of marketing that is building loyal communities. The utopian depiction of TikTok doesn’t come without negative feedback, but for business owners, it is a huge source of opportunity for growth and new media technology that should be considered necessary at this point.
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