Media Curation #3
Name of YouTuber LaTasha James
Number of followers 185K
Link to Channel https://www.youtube.com/@thelatashajames
Description
Latasha James has built a loyal following on YouTube by being authentic in her content and reaching her followers where they are at organically. The selected video from her channel shows an example of how she provides value to her audience with no strings attached. This type of content performs well because it builds trust, she is using her authority in the social media space to inform her followers of changes and updates in the content marketing world. The tips and insights she provides are authentic, she explains why these changes are important to not only herself but also to her viewer.
Her channel is well organized for viewers as well. Along with her “What’s new on social media” series she provides playlist that teach viewers how to do xyz within the social media landscape. Latasha James provides value to her audience by showing up as herself, giving her honest take on hot topics, and further offering options that help her viewers grow as entrepreneurs. From the selected piece of content, her authentic presence and chat about its style video allows viewers to connect with her making the information she is providing better received and more aligned with their needs. The format of authentic and intimate content works well in social media marketing because it draws viewers who connect with the creator. Creating content from an authentic place helps creators grow with their audiences and build those intimate connections that form loyal viewers and buyers, something Latasha James has mastered on her YouTube channel.
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